how to write SEO optimized blog post

Are you a blogger looking to make sure your content is seen? Are you a digital marketer trying to get your blog posts noticed? Do you want to use SEO strategies to increase your visibility and reach more readers?

If so, then this post is for you! Learn how to write SEO-optimized blog posts that will help take your online presence to the next level.

Think Before You Start Writing

Before starting to write a blog post, it is important to think carefully about what you are going to write. Taking the time to plan and organize your thoughts before you start writing can save you time in the long run and help ensure that you create content that is engaging and relevant to your audience. When creating outlines for blog posts, be sure to include the title, sections and subsections, and any introductory or concluding paragraphs.

Thinking before you write will also allow you to do proper keyword research, create an engaging title, structure your content for easy scanning, optimize your content for featured snippets, and include internal and external links.

Create the Structure for Your Blog Post

Creating a structure for your blog post before you begin writing is essential to ensure that your post is easy to read and organized.

Before you start writing, it’s important to consider the purpose of your blog post and the key points you want to make in order to create an effective structure. This could involve breaking down the blog post into sections or subheadings, as well as including a short introduction and conclusion.

Additionally, think about how you can make the content easier to scan by using bullet points, numbered lists, or other visually appealing formatting. By taking the time to plan out the structure of your post in advance, you can ensure that your content is organized and easy for readers to understand.

Do Proper Keyword Research

Doing proper keyword research is essential when writing SEO-optimized blog posts. It helps you to target the right keywords, understand the intent behind a search query, and come up with the right content that can rank higher in search engine results. It’s important to use a keyword research tool to discover thousands of relevant keywords for your post.

You should also focus on long-tail keywords and analyze search trends to determine which topics are currently popular. Finally, don’t forget to use keyword variations and synonyms in order to maximize your keyword density and make your content more engaging.

With proper keyword research, you can ensure that your blog post is optimized for SEO and can rank well in search engine results.

Create an Engaging Title

Creating an engaging title for your blog post is essential for capturing the attention of your readers. Your title should be eye-catching, but not too long— search engine snippets are limited to 60 characters or less.

You should also avoid exaggerating the content of your post and use simple, understandable words. With an effective and interesting title, you can draw readers in and make them eager to click through to read more.

Include Relevant Images

When writing a blog post, it’s important to include relevant images that help to illustrate your point and construct visual appeal. Choose images that are relevant to your topic, and optimize them for search engines.

Name the image files appropriately and add image alt text for better visibility. This will also help search engines to recognize your images and rank them in the search results.

Additionally, try to use captions with your images as they help to draw readers’ attention and provide more context to the content.

Structure Your Content for Easy Scanning

When it comes to structuring your content for easy scanning, it is important to use headings, subheadings and short paragraphs.

Headings should be used to break up the content and make it easier for readers to navigate through the post.

Subheadings should also be used to further break up the content and help readers find what they are looking for. It is also important to keep paragraphs short and concise as this will make the post easier to read.

Additionally, using bullet points or numbered lists can help readers quickly scan through the post and understand its key points. Finally, using visual elements such as images or videos can also help engage readers and make the post easier to digest.

Optimizing content for featured snippets is an important step when writing SEO optimized blog posts. Featured snippets are boxes that appear at the top of search engine results pages and provide quick answers to user queries.

To optimize your content for featured snippets, you should create content that directly answers the user’s query in a concise and direct manner. You should also include headings, lists, and tables that break up the content and make it easier to read.

Finally, make sure to use words, phrases, or questions that match the user’s query in your title, headings, and content. By taking these steps, you can increase the chances of your blog post appearing as a featured snippet in search engine results pages.

Linking both internally and externally is critical for creating a successful SEO-optimized blog post. Internal links can make your site way more user-friendly and help visitors find related content. On the other hand, external links to authoritative sources can help you stand out as an industry leader and build trust with readers.

To get the most out of your internal and external linking strategy, make sure to use keywords in the anchor text, link back to relevant pages on your site, and link to reputable sources.

Proofread and Edit Your Content

Proofreading and editing is essential for SEO optimization. It is the final step in ensuring that your blog post is optimized for search engine rankings. To proofread and edit your content, read it out loud to yourself or have someone else read it. Check for grammar and spelling errors, as well as any awkward phrasing or confusing sentences.

Additionally, make sure that all of your content is relevant to your main keyword and topic. Lastly, be sure to use active voice whenever possible, as it is easier for search engines to index and understand. With careful proofreading and editing, you can ensure that your blog post is SEO optimized.

Ensure Your Page is Indexable

Ensuring that your page is indexable is an important part of SEO. This means making sure that search engines can find and crawl your content, which is essential for ranking high in SERPs. To make sure your page is indexable, create a sitemap and submit it to Google Search Console.

Additionally, use descriptive titles, meta descriptions, and meta keywords to make sure each page’s content is understood by search engine crawlers. Lastly, optimize your page’s loading speed to ensure that search engine bots can quickly access your pages.

By following these steps, you can ensure that your page is properly indexed and has a greater chance of appearing in SERPs.


At the end of your blog post, it is important to summarize or conclude all the main points that you have discussed. You should include a brief recap of the main topics and takeaways mentioned in the post and provide a summary of your conclusion.

This will help readers quickly and easily understand the main ideas that you have discussed in your blog post. Additionally, this will help them remember your blog post more effectively and may even result in them coming back to read more from you.